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WHAT IT IS:
perk it up! this talc-free dry shampoo absorbs oil, reduces odor, and with an invisible finish, all while restoring 'oomph.'

WHO IT'S FOR:
strands calling for shampoo 3-4x per week

WHY IT'S SPECIAL:
infused with nutrient-rich sea buckthorn + natural rice starch (no talc!), perk up is the ultimate dry shampoo for a classic refresh between wash days.

#1 prestige dry shampoo in the US.*
92% say perk up left hair smelling clean + refreshed.**
invisible finish: the talc-free formula even leaves dark hair without a trace of white residue.
absorbs oil + reduces odor: we ditched the standard aluminum starch for rice starch which helps to absorb oil.
restores volume: brings flat hair back to life + provides a voluminous 'oomph' without feeling gritty.
due to supply chain challenges, cap color may vary.

*Circana, U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2023
**based on consumer testing of 53 participants.

KEY INGREDIENTS:

RICE STARCH: we ditched the standard alumin

Amika Normcore Signature Shampoo 1000ml/33.8oz

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